How to Use Facebook as a Side Hustle

The advent of social media brought about more than a simple website where we can connect with friends. It changed the landscape of how humanity communicates. It has altered how we speak, how we interact, and it has, for better or worse, expanded our vocabulary, and at the helm of his new movement is Facebook.

One of the largest social media platforms, this medium of communication brings about opportunity, and there are those who want to know how to make money with a Facebook page. So, let's take a look at how we can utilize this communication tool to better understand how to connect your brand to your audience.

What Is a Facebook Page

Facebook has a couple of options for its users, depending on how they want to interact with the website. There are personal profiles and Facebook pages.

Personal Profile

Personal profiles are required for every user even if you only want to be on Facebook for business; each user must always start with a personal profile. Some balk at the idea of having to have both a profile and a page. Still, there are limitations with a personal profile, and it violates Facebook policies to use a personal profile as a business—plus, it can annoy your friends real quick.

With a personal profile, you are limited to 5,000 "friends," and there are layout design options and features not available for personal profiles that are commonplace on facebook pages. The most significant incentive in having a page for most users is learning how to make money off of a facebook page.

Facebook Pages

There are quite a few standard features for both facebook pages and personal profiles. You can update your status, change pictures, create custom banners, receive messages, reply to comments, etc. Essentially everything you can do on a personal profile you can do on a page, and then some.

There is no limit to how many followers or likes you have on Facebook. You can link your website or store to a tab and have your followers shop from your page, etc.

How To Make Money With A Facebook Page

Currently, Facebook has more than two billion active users on its platform every month. To ignore that type of market is to ignore most of the world. There are many other social media platforms, but by far, Facebook is still a Goliath among them all.

Knowing how to make money with a Facebook page is the goal of every business owner, entrepreneur, and major corporation. There is no question about it; Facebook is a gold mine for business. Let's take a look at how everyone, no matter your interest level, can make money with a Facebook page.

Facebook Marketplace

Think of Facebook marketplace as an online bazaar. There are people all over the world, selling or trading, both new and used goods to others. The marketplace is great for those who do not want to go to the trouble of creating pages or official businesses but want to sell the never used items out of your garage.

There are some, however, that utilize the marketplace in conjunction with a Facebook page. This strategy may sound like more work, but you will find that it is the perfect set up. If you plan to sell items regularly, then a Facebook page is the gathering place to keep track of your customers. Many local retailers that boast physical locations start by using this method.

Facebook Ads

Advertising on social media is a must for any business, and the cost is insanely affordable compared to other methods of traditional advertising. Here is a quick list of how you can advertise on Facebook

• Image Ads
• Video Ads
• Video Poll Ads
• Carousel Ads
• Slideshow Ads
• Collection Ads
• Instant Experience Ads
• Lead Ads
• Dynamic Ads
• Facebook Messenger Ads
• Stories/Augmented Reality Ads
• Playable Ads

The first step in knowing which ad is right for your particular audience is first to identify your objectives. What is your overall goal with this ad? Are you looking for app downloads, brand awareness, lead generation?

As Facebook has evolved over the years, it has become more adept at helping marketers know which direction is best. With the Facebook ad account, it will take you step-by-step into your marketing campaign.

Selling Affiliate Products

A Facebook page is a great place for content marketing. Providing your audience a look into your life and brand through the use of content is a way to capture and keep their attention.

People will always do business with those that they know, like and trust. That is why you must always be coming up with new content for your page.

As your content is consistent, your viewers will take notice, interact with you, and next thing you know, you are the first place they go when they have a spare five minutes at work. The best part of this creative content marketing system is that you can make money on Facebook through affiliate marketing.

Affiliate marketing is a quick way to start earning money from your Facebook page. The process is super simple that even the most novice Facebook user can understand. You sign up with an affiliate, promote their products online, and when consumers purchase, the company cuts you a check for a specified percentage.

Consistency is Key

When looking at how to make money with a Facebook page, consistency is key. The algorithms developed by Facebook are geared as such to give more visibility to those pages where there is activity. For more details on how we can help check out our website for more information.